that's for me to worry about

having a mag covering alot of extreme sports its a great idea, all i see im my news agents is one specific type of sport, e.g mtb snow skate surf

but if you include actual photography knowledge as well as coverage from sports would be really cool.

the only thing i was thinking about how will you be getting the snow shots as there is not much on the lines of "extreme" snow sports in the UK

im personally not too keen on the name, i can live with it but on the other hand im not really open to suggestions as im not very creative with naming things etc.

www.rubbershutter.com - what do you think of the layout and everything at the moment?

I'll probably change it soon

Got to be brief, you won't improve with praise so here's some feedback on the bits I didn't like:

It gets lost on my screen, with content only using about 1/8 of my 'real estate'.  Why not use the full height and loose the framed scrollbar? Let the browser decide when to scroll...

Frames suck in general - look at this link:
http://www.rubbershutter.com/articles.htm

You need to spellcheck - MANUFACTORERS?

Your html doesn't validate - http://validator.w3.org/

Hope that helps!