Isn't that what Rootes was studying at uni?
Sure he'll pop up soon.
You're spot on.
Those who say it's not useful either
a) have no clue what they're talking about
b) are uber cynical
I'm currently working with a lecturer who worked for the GB Badminton team at the last Olympics, working with Gail Emms and Nathan Robertson. It's a hugely in depth area, my dissertation is going to be MTB related with a bit of luck this year.
Psychology makes a HUGE difference to performance if you're coached correctly. It's becoming more prominant in pro sports, and like you said, the Athertons, along with the whole GB Olympic Cycling team utilise psychologists, and look where it's got/getting them.
It's not as straight forward as you make it sound Interdh5. If you're curious, any of you. Drop me a line, I've been coaching Harry (barn owl) on here for a year now using my Psychological approaches...He's quick as FOOK for someone who's only been riding a bike for a year.
Rooets