Thats more to do with production volumes really though.... Higher production numbers always lowers costs...

I'm pretty sure you can get Avalanche shocks and forks serviced at any MX/Motorbike shop and it costs £20-30.

I think it was on here where I read that someone had their Avvy serviced and recharged with gas for £20.

Basic fork/shock service from TF/Mojo about £70-80?

Bit crazy I suppose! But that's bikes ain't it?

Well said.  We'll be saying that Mojo and TF are keeping the price artificially high to further their best interests in a minute.  Not exactly BA and Virgin flying to the USA though is it. 

Fact is, stendec, hotlines (for romic) and most other specialist suspension servicing and tuning folks charge similar amounts.  A lot (of cost) is about the overhead of maintaining exclusivity with companies like Fox.  Costs might include the guarantees you have to provide in terms of customer service, warranty for work, training for technicians, quality surveillance in order to do the work, sponsorship investment, marketing etc etc.  All that before we mention sales and margins, the things that really keep business going.

If you want to service your suspension on the cheap, then do so - its your choice.  Mojo, Fox or any other can't refuse to sell you parts.  You may not be happy with the price but that's the OEM and importers call. 

For me, an hour or so (£70-90 quid) of warrantied, OEM approved and usually top quality customer service is a small price to pay to keep things running smoothly. 

No, they sell them but they can get others cheaper

I think you hit the nail on the head there, no doubt this was at the heart of their pricing strategy

I don't see Mr Flooks or Mr Porter riding around in a Lamborgini!

no mojo have never gone bust to my knowlage,
the same as tf, mojo have never raised the prices of servicing, parts might have gone up slightly because of extra cost ect.... shipping a container from america isnt geting any cheaper,
mojo have a contract with fox, if fox tell them carnt sell the parts to customers, shops or other suspension companies then they carnt!

In defense most companies make most of their money through spares and repairs, bikes are no exception, they know there's money to be made so it's going to happen.

I'm quite happy spending £70 to keep my shock running smoothly every year, come on you spend more for Sky TV and all the other crap you don't need.