Fun is always in fashion
I like the quote above, every manufacturer looks to match there protect with fun in some way, be it the interaction, the image or whatever.
As for crucial spending, the way i see it, it all comes down to the individual, place gee or steve on the majority of bikes, of various price ranges and they are still going to be producing the results. For most riding in the midlands you may only
need a max of 4 inches, but would be more comfortable with 6+, all depends on the rider, do you want to race or just hit the trails after work.
Trends in racing like no clips, and peaks ON, are visible at the trails/dh track. and the fact that lycra
WILL in most situations improve our times/performance (as mentioned in dirt recently) but yet we would rather wear baggy, loose clothing. Many other sports wouldnt even conside this an option? Lycra could associate us as a 'proper' sport in the eyes of a few (BCF??) while the MX image (fashion) attracts the youth.
Also you can look at off the bike antics, a lifestyle, wearing your dc's, fox tees down the pub, at a gig. Almost a way of displaying that your are part of the 'extreme' lifestyle when you havent got your bike with you.
The sport is 'extreme' and many associations can be made, the music, drinking habits, it's fair to say that most riders will enjoy a few pints at the pub after the race, and will be more likely to get wasted than have a quiet drink. It's talked about in the media and then theres Steve peats association with drinking beer and having a good time, almost the opposite of a road cyclists image.
Riders are talked about just as much for their antics at the after party aswell as race results.
SO the conclusion i seem to be progressing towards is that the sport is a fashion, and you live it. I'm only in third chapter tho
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