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Author Topic: how many riders in the UK?  (Read 1520 times)
the recluse
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how many riders in the UK?
« on: December 21, 2005, 22:00:50 PM »
does anyone have any information on this? i have to fill in a business plan and i have no idea how many mountain bikers there are in the british isles.
can anyone help?
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tart_girl
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Re: how many riders in the UK?
« Reply #1 on: December 21, 2005, 22:19:52 PM »
well me and you makes two  Roll Eyes
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neale
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Re: how many riders in the UK?
« Reply #2 on: December 21, 2005, 22:25:13 PM »
heres another....   umm 3
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Robz
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Re: how many riders in the UK?
« Reply #3 on: December 21, 2005, 22:29:48 PM »
Your best bet is a mintel report or bikebiz - but it will be an approximation based on mountain bikes sold which im sure you know in no way relates to the amount of people who actually mountain bike.

And whats your definition of mountain biking - trail cycling, racing, club riding, once a week, year, month?Huh?

Whats the difference between leisure cycling and mountain biking  - or those that ride their bikes in to the hills to climb a mountain.

You need to get a bit more specific for a business plan mate.

Maybe assume that bikes over X amount are going to be used more seriously therefore could be classed as mountain bikers - ooh looks tricky........
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RevellRider
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Re: how many riders in the UK?
« Reply #4 on: December 21, 2005, 22:32:27 PM »
According to bike biz -
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In 1998, the CTC and the National Byway estimated that there are now 23 million bikes in ownership.
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the recluse
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Re: how many riders in the UK?
« Reply #5 on: December 21, 2005, 22:36:44 PM »
Quote from: RevellRider on December 21, 2005, 22:32:27 PM
According to bike biz -
Quote
In 1998, the CTC and the National Byway estimated that there are now 23 million bikes in ownership.

23 million!!! damn im gonna be rich!
 

no but seriously i know you have to be mega specific to please the suits.
im gonna aim my product at downhillers and freeriders. i hate the word freeriders but it sums up the kind of person who rides a buff bike but doesnt race. how many people buy dirt magazine? that might be a good indicator.
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Robz
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Re: how many riders in the UK?
« Reply #6 on: December 21, 2005, 22:42:34 PM »
Dude, you dont' have to be specific just to please the suits.

You need to be specific so that you can identify your target market and market segment.

Sounds anal I know but if you are selling a product to the gravity crowd ie. us lot. then you need to know how big your potential market is - how many similar products there are available - how much they cost - and what is going to be your niche.

Just stating how many people ride bikes means f**k all.

You will get laughed out the bank if you dont know this s**t - contact your local authority for help with business plans Scottish enterprise etc (I dont know what the English equivelent is - possibly English Enterprise? Embarrassed
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the recluse
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Re: how many riders in the UK?
« Reply #7 on: December 21, 2005, 22:48:47 PM »
Quote from: Robz on December 21, 2005, 22:42:34 PM

You will get laughed out the bank if you dont know this s**t

thats why im doing my homework. i dont really want to say what i'm trying to do until i've done it but basically all the work is in place. i just need some funding so i can promote myself properly from the start rather than struggle with word of mouth. i'm not actually going to the bank to start with i have to fill in my princes trust application forms and business plan. i have every section sorted apart from the details about the size of the market and the amount of potential customers and stuff.
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Robz
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Re: how many riders in the UK?
« Reply #8 on: December 21, 2005, 23:18:08 PM »
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i have every section sorted apart from the details about the size of the market and the amount of potential customers and stuff.

All the important bits then.

Well, good luck man.

oh this would help

http://reports.mintel.com/sinatra/reports/index/&letter=5/display/id=114733&anchor=a114733

But its a grand.

Market research costs money and its cheaper than doing the research yourself - depends how serious you are.
« Last Edit: December 21, 2005, 23:21:43 PM by Robz » Logged
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James W
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Re: how many riders in the UK?
« Reply #9 on: December 22, 2005, 11:04:55 AM »
Could have a look at  the "ABC" figures printed on the inside cover of registered magazines.
MBUK has a distribution of 52,000 copies last time I looked. "Dirt" is not big enough to be ABC rated, but if its just general mountain biking then look at MBR etc as well.
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stratforddirtrider
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Re: how many riders in the UK?
« Reply #10 on: December 22, 2005, 17:28:57 PM »
Hi Dude
I have a load of stats I put together for a proposal to our local council to get a track built (Campion Hills were the 4x nationals were). Drop me an email @ stratforddirtriders@hotmail.com and I will send you a copy of my report.

Good luck!
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Re: how many riders in the UK?
« Reply #11 on: December 23, 2005, 10:47:54 AM »
good luck... i hope your product is double frount disc brakes!!
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the recluse
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Re: how many riders in the UK?
« Reply #12 on: December 23, 2005, 17:42:11 PM »
Quote from: spin to win on December 23, 2005, 10:47:54 AM
good luck... i hope your product is double frount disc brakes!!

i remember them! wonder where they went wrong.
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HATCH
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Re: how many riders in the UK?
« Reply #13 on: December 23, 2005, 19:37:44 PM »
Hello,

I would contact Ian at Astonhill he should be able to help you with anything like this.............

www.astonhill.com

Hatch
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